What's Next
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About us

We turn AI questions into production.

We're a team of engineers, product thinkers and AI specialists building custom agents and automations that companies actually use, from first use case to full adoption, in weeks.

The What's Next team together at sunset
the 5% that ship
20+
specialists
10
locations
What we believe
Engineering not magic.
In production.
Owned by you.
Measured in outcomes.
Our vision

We help companies become AI-native and grow because of it.

Whether you're a five-person team or a global enterprise, the shift to AI shouldn't feel like a threat, it should feel like leverage. We picture a world where every organisation can transition to AI with confidence, turning new technology into real growth, sharper decisions and room to innovate, instead of anxiety about being left behind.

Our mission

To make AI a help, not a problem. We design, build and hand over production-grade AI agents and automations your team actually owns, so small and large companies alike move faster, do more with the people they have, and keep innovating long after we're gone.

By the numbers

A small team with a production obsession.

10
locations across Europe and beyond
20+
engineers, product & AI specialists
2 wks
average time to a first live solution
95%
of the agents we build actually ship
How we work

Three principles behind everything we ship.

01

Engineering, not magic

AI isn’t magic, it’s engineering. We scope a sharp problem, prove value on real data, then harden it for production.

02

In production, fast

We ship working agents in weeks, not quarters, with the monitoring and documentation a team needs to own them.

03

Outcomes that count

We measure success by the numbers we move: more output, lower cost, faster answers, not slides.

Axel Dekker
A note from our founder

AI is the biggest opportunity of our generation, if you make it work for you.

We started What's Next because we kept seeing the same thing: ambitious companies, full of potential, freezing in front of AI. Not because the technology wasn't ready, but because every vendor was selling them fear, hype, or a subscription that quietly owned their future.

We believe the opposite. AI isn't here to replace your people or upend your business. It's here to give your team superpowers, to take the repetitive, draining work off their plate so they can focus on the work that actually moves the needle.

Our job is to make that transition real and safe. We don't sell slides or rent you a black box. We build AI you own, prove it in production, and hand it over, so whether you're a small team or a large enterprise, you come out more capable, more confident, and ready for whatever's next.

That's the future we're building with our clients. We'd love for you to be part of it.

Axel Dekker
Founder & CEO, What's Next
Talk to us
The team

The people behind the work.

Axel
CEO
What's Next
Axel
Justin
Chief Product
What's Next
Justin
Patrick
Chief AI
What's Next
Patrick
Ivo
Chief Commerce
What's Next
Ivo
Mihai
AI Engineer
What's Next
Mihai
Eva
Finance & HR
What's Next
Eva
Laurentiu
Product Owner AI
What's Next
Laurentiu
Paulo
Senior AI Engineer
What's Next
Paulo
Ruslan
Senior AI Engineer
What's Next
Ruslan
Mircea
AI Specialist
What's Next
Mircea
Alin
AI Specialist
What's Next
Alin
Razvan
AI Specialist
What's Next
Razvan
Alex
AI Specialist
What's Next
Alex
Colin
AI Advisor
What's Next
Colin
Sales Manager
What's Next
We are hiring!
Our coverage

Active Countries

Working from 3 continents

LocationAddress
Deventer
HQ, Hanzeweg 1C, Netherlands
Amsterdam
Vondelstraat 35, Netherlands
Rotterdam
Aert van Nesstraat 45, Netherlands
Lelystad
Stationsplein 14, Netherlands
Chișinău
Strada Columna 102, Moldova
Cape Town
Sand Hill Rd, Green Point, South Africa
Luxembourg
Luxembourg
Soon
Barcelona
Passeig del Mare Nostrum, 15, Spain
New York
United States
Soon
London
United Kingdom
Soon
Axel Dekker, founder of What's Next

Have an AI question worth answering?

Tell us the problem. We’ll tell you whether it’s an agent, an automation, or a conversation worth having.

  • Free 30-min advice call
  • No obligation, no pressure
  • A specialist, not a sales rep