Privacy Policy

At What’s Next (“Company,” “we,” “our,” or “us”), we respect the privacy of the businesses and professionals we work with. This Privacy Policy explains how we collect, use, and protect business-related information in the course of providing our services.

1. Information We Collect

We primarily collect business information relevant to professional relationships. We also collect technical data regarding how visitors interact with our website.

Business Data

• Company name
• Business contact details (name, role, email, phone number)
• Billing and invoicing details
• Communications and project-related information

Usage and Device Data

• Information about your device and internet connection (e.g. IP address, operating system, browser type).
• Details of your visits to our website (e.g. traffic data, location data, logs, and other communication data).
• Interactions with our online advertisements.

2. How We Use Your Information

We use business and usage information for:

• Delivering and managing our services
• Communicating with client teams and partners
• Preparing proposals, offers, and contracts
• Billing and financial administration
• Marketing our services and measuring the effectiveness of our advertising
• Analysing website behaviour to improve user experience and site performance
• Meeting legal and regulatory obligations

3. Sharing of Information

We may share business information only in the following limited circumstances:

• Service Providers: with trusted partners (e.g. accounting, hosting, analytics, or subcontractors) who support our operations.
• Legal Compliance: when required to comply with applicable laws, regulations, or legal processes.
• Business Transactions: in the event of a merger, acquisition, or sale of assets.

4. Data Security

We take appropriate technical and organisational measures to safeguard business information against unauthorised access, loss, or misuse. While no system is entirely secure, we continuously review and update our practices to protect client data.

5. International Data Transfers

As part of our operations, your business information may be stored or processed in other countries. Where necessary, we ensure adequate safeguards are in place (such as EU Standard Contractual Clauses for data transfers).

6. Your Rights

If you are based in the EU/EEA or other regions with data protection laws, you may have rights regarding your business contact information, including:

• Accessing your information
• Requesting correction or deletion
• Restricting or objecting to processing
• Requesting a copy of your data

To exercise these rights, please contact us at hello@whatsnext-ai.com.

7. Cookies and Tracking Technologies

We use cookies, pixels, and similar tracking technologies to track the activity on our service and hold certain information.

Microsoft Clarity & Advertising

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioural metrics, heatmaps, and session replay to improve and market our products and services. Website usage data is captured using first- and third-party cookies and other tracking technologies to determine the popularity of products and services and online activity. We also use this information for site optimisation, fraud and security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Google Analytics & Ads

We use Google Analytics to help us understand how our customers use the site. You can read more about how Google uses your personal information here. You can also opt out of Google Analytics here. We may also use Google Ads remarketing services to advertise on third-party websites (including Google) to previous visitors to our site. This could take the form of an advertisement on the Google search results page or a site in the Google Display Network.

Facebook (Meta) Pixel

We use the “Meta Pixel” provided by Meta Platforms, Inc. (Facebook/Instagram) to track user actions on our website for marketing purposes. This allows us to measure the effectiveness of our advertising and display more relevant ads to you on Meta’s platforms (Facebook, Instagram). The data collected remains anonymous to us; however, this data is stored and processed by Meta and may be linked to your Facebook account. You can manage your preferences in your Facebook Ad Settings.

Leadinfo

We use the lead-generation service provided by Leadinfo B.V., Rotterdam, the Netherlands, which recognises visits of companies to our website based on IP addresses and shows us related publicly available information, such as company names or addresses. In addition, Leadinfo places two first-party cookies for transparency on how our visitors use our website, and the tool processes domains from provided form inputs to correlate IP addresses with companies and to enhance its services. For additional information, please visit www.leadinfo.com. You have an opt-out option at www.leadinfo.com/en/opt-out.

8. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted with a new “Last Updated” date.

Contact Us

For questions regarding this Privacy Policy, email us at hello@whatsnext-ai.com. What’s Next AI is part of Eager and based in the Netherlands.